Boxing Hall of Famer, two-division unified world champion and leading boxing analyst Andre “S.O.G.” Ward has joined ALL THE SMOKE FIGHT. Ward has been named Chief Content Officer and will lead original programming development and company direction for the new vertical. 

ATS Fight is dedicated to delivering the best combat sports content in the game. ATS FIGHT is a division of ALL THE SMOKE PRODUCTIONS, a full-service production and creative agency founded in 2024 by NBA Champion Matt Barnes, and former Showtime Sports programmer Brian Dailey. ATS FIGHT surrounds combat sports events with premium storytelling, interviews and analysis from all corners of the fight game. With a reach of over 8 million followers across platforms, ATS FIGHT boasts a global audience that rivals all other entities in the industry, and is the only company dedicated to the holistic fight game. 

Ward's weekly series THE ART OF WARD launched on September 9 and new episodes will be released weekly on the  ALL THE SMOKE FIGHT YouTube channel, on DraftKings Network and on all major podcast platforms.

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